UX design analysis
Analysing other sites and looking for issues is a good practice that helps you prevent mistakes in your UX job, learn about new concepts and come up with new ideas for your own sites.
This is an analysis of 2 popular job seeking sites regarding design and UI elements.
Job seeking sites:
- https://www.glassdoor.co.uk/index.htm
- https://www.indeed.co.uk/
Questions (topics):
It uses catchy phrases that give the users the impression they are in good hands : 'Find a job that fits your life'.
Glassdoor uses very strong visual elements like highlighted buttons, grids, text left alignment, large images to attract attention on the main actions a job seeker is expected to do. And all of this together create an effective customer journey.
Indeed has a basic design. The landing page has white background colour, Top navigation bar and search field in the middle.
The message is very straightforward: 'find a job'.
They also use grids, left alignment and different colours to highlight the headers. The design is clean and well structured and creates a pleasent customer journey despite the high amount of text on one page.
2. How the two sites differ in terms of the signals that they use for interaction? For example, how prominent are pictures? What navigational cues and “information scent” are available?
Glassdoor displays the jobs on the left hand size of the screen in tabs and there is a list of filtering options at the top.
The navigation/interaction signals they use are:
- the colour of the jobs tabs changes into darker while hovering - signal that it's a hyperlink or view more;
- there is a little hear icon at the top of each tab - standard signal for 'like' and this gives you the option to save the job for later view.
- in the right hand box there is a helpful message explaining how to navigate on the page.
Indeed shows the list of jobs in the centre of the page and the filter options on the left hand side.
The navigation signals they use are:
- grouped blocks of text with headers in bold and different colour
- the title is underligned when hovering over it which is means it's a hypelink
- 'save job' hyperlink is displayed at the bottom of each job announcement
The difference between the 2 sites is that glassdoor rely more on visual elements like icons, images, tabs, while indeed's main design elements are text and structure of the text.
3. How does the site rely on or increase people’s motivations? In what ways are the behavioral levers drawing on users’ intrinsic or extrinsic motivation?
Glassdoor relies both on extrinsic and intrinsic motivation. Extrinsic motivation is expected by posting information about salaries, company reviews and using gamification. This makes the users to do more research and spend more time on the site for finding more information.
Intrinsic motivation is finding a job or changing to something better.
Indeed relies more on intrinsic motivation than extrinsic. The only extrinsic element on the page is hand right tab showing salary information.
4. How do the two sites differ in the kinds of social connections that they anticipate, imply, or leverage?
Glassdoor uses 'company reviews and ratings' which automatically connects users around the world. The purpose of this functionality is to create credibility and attract more input from both employers and employees.
Each job announcement has review information about the company and an 'Add a review' button where users can leave a review about their current or ex employer. This will help other people to choose their job and also gives them freedom to say their own opinion.
Indeed has a little window displaying information about employees feedback and salary informtion, but it's not clear clear how the feedback was gathered. Salary information is more credible because it's been collected from the job announcements.
The only social connection is the creating job alerts functionality which is available across all job seeking sites; by using it the users will get notifications about new jobs and will keep them connected with the jobs market.
5. How do the two sites take advantage of user input to improve the collective user experience?
Glassdoor uses gamification and company review functionalities which give the users the opportunity to express their point of view. There is also a field for management advice.
By collecting all these reviews, the collective user experience is getting improved every day. People rely on collective opinion and this makes the site trustful, helpful and informative.
Indeed uses employers input about salary details when posting job announcements. This allow them to gather details about a specific job and post the average salary for people's information.
They also expect to find information about interview questions and this will increase their confidence as they feel like they know what to expect.
Indeed has a basic user interface and people's only expectation is to find more different jobs.
Both sites display company reviews which I think people treat playfully and earnestly in the same time. Playfully, maybe because this makes them part of a social community where they can leave their input and earnestly because other people rely on this comments and rating when they are looking for a new job.
People seem to value the salary information and job alerts functionality.
On both sites the job alert functionality is highlighted as an important part of the job seeking process.
Glassdoor also highlights the importance of being informed when going for an interview or seeking for a job. Similar information is available for employers who can find helpful articles about hiring people.
This is an analysis of 2 popular job seeking sites regarding design and UI elements.
Job seeking sites:
- https://www.glassdoor.co.uk/index.htm
- https://www.indeed.co.uk/
Questions (topics):
It uses catchy phrases that give the users the impression they are in good hands : 'Find a job that fits your life'.
Glassdoor uses very strong visual elements like highlighted buttons, grids, text left alignment, large images to attract attention on the main actions a job seeker is expected to do. And all of this together create an effective customer journey.
Indeed has a basic design. The landing page has white background colour, Top navigation bar and search field in the middle.
The message is very straightforward: 'find a job'.
They also use grids, left alignment and different colours to highlight the headers. The design is clean and well structured and creates a pleasent customer journey despite the high amount of text on one page.
2. How the two sites differ in terms of the signals that they use for interaction? For example, how prominent are pictures? What navigational cues and “information scent” are available?
Glassdoor displays the jobs on the left hand size of the screen in tabs and there is a list of filtering options at the top.
The navigation/interaction signals they use are:
- the colour of the jobs tabs changes into darker while hovering - signal that it's a hyperlink or view more;
- there is a little hear icon at the top of each tab - standard signal for 'like' and this gives you the option to save the job for later view.
- in the right hand box there is a helpful message explaining how to navigate on the page.
Indeed shows the list of jobs in the centre of the page and the filter options on the left hand side.
The navigation signals they use are:
- grouped blocks of text with headers in bold and different colour
- the title is underligned when hovering over it which is means it's a hypelink
- 'save job' hyperlink is displayed at the bottom of each job announcement
The difference between the 2 sites is that glassdoor rely more on visual elements like icons, images, tabs, while indeed's main design elements are text and structure of the text.
3. How does the site rely on or increase people’s motivations? In what ways are the behavioral levers drawing on users’ intrinsic or extrinsic motivation?
Glassdoor relies both on extrinsic and intrinsic motivation. Extrinsic motivation is expected by posting information about salaries, company reviews and using gamification. This makes the users to do more research and spend more time on the site for finding more information.
Intrinsic motivation is finding a job or changing to something better.
Indeed relies more on intrinsic motivation than extrinsic. The only extrinsic element on the page is hand right tab showing salary information.
4. How do the two sites differ in the kinds of social connections that they anticipate, imply, or leverage?
Glassdoor uses 'company reviews and ratings' which automatically connects users around the world. The purpose of this functionality is to create credibility and attract more input from both employers and employees.
Each job announcement has review information about the company and an 'Add a review' button where users can leave a review about their current or ex employer. This will help other people to choose their job and also gives them freedom to say their own opinion.
Indeed has a little window displaying information about employees feedback and salary informtion, but it's not clear clear how the feedback was gathered. Salary information is more credible because it's been collected from the job announcements.
The only social connection is the creating job alerts functionality which is available across all job seeking sites; by using it the users will get notifications about new jobs and will keep them connected with the jobs market.
5. How do the two sites take advantage of user input to improve the collective user experience?
Glassdoor uses gamification and company review functionalities which give the users the opportunity to express their point of view. There is also a field for management advice.
By collecting all these reviews, the collective user experience is getting improved every day. People rely on collective opinion and this makes the site trustful, helpful and informative.
Indeed uses employers input about salary details when posting job announcements. This allow them to gather details about a specific job and post the average salary for people's information.
They also expect to find information about interview questions and this will increase their confidence as they feel like they know what to expect.
Indeed has a basic user interface and people's only expectation is to find more different jobs.
Both sites display company reviews which I think people treat playfully and earnestly in the same time. Playfully, maybe because this makes them part of a social community where they can leave their input and earnestly because other people rely on this comments and rating when they are looking for a new job.
People seem to value the salary information and job alerts functionality.
On both sites the job alert functionality is highlighted as an important part of the job seeking process.
Glassdoor also highlights the importance of being informed when going for an interview or seeking for a job. Similar information is available for employers who can find helpful articles about hiring people.
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