Posts

Introduction to SEO

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SEO (Search Engine Optimisation) is a practice of improving a website, its visibility and search. SEO fits into a large digital marketing strategy and it's most focused on obtaining free or organic traffic. The most popular areas where SEO plays an important role are the following: Search engine marketing: bidding for paid advertisements and search engines  Social media marketing: encompasses both free/paid social ads and engagement practices  Content marketing: focuses on writing content for blogs, newsletters etc.  Public relations: focuses on acquiring new relationships and news related content There are 2 types of SEO techniques that are used when trying to improve a website’s search engine ranking: black hat SEO and white hat SEO. Black hat SEO : refers to techniques and strategies used to get higher search rankings in a short period of time, and breaking search engine rules. It focuses on only search engines and not so much a human audience. Black ...

Card sorting

Card sorting is a method used in user experience design to create or evaluate the information architecture of a site, workflows, menu structure, or web site navigation paths. It consists of below main steps: A person/ participant receives a set of index cards with terms written on them. This person groups the terms in whatever way they think is logical, and gives each group a category name, either from an existing card or by writing a name on a blank card. Testers repeat this process across a group of test subjects. The testers later analyze the results to discover patterns. In a card sorting session the organiser/tester can choose one of the below 2 options, based on what s(he) wants to obtain at the end: a. Closed card sorting :  participants are provided with a predefined set of category names and they assign each of the index cards to these categories. This helps reveal the degree to which the participants agree on which cards belong under each category. Closed ...

Design reference materials

  Books : Don Norman - The design of everyday things; Things that make us smart Ed Hutchins - Cognition in the Wild Herbert Simon - Science of the Artificial Jennifer Tidwell - Designing Interfaces Robin Williams - The Non-designer's design book Luke Wroblewski - Web form design Kevin Mullet & Darrell Sano - Designing Visual Interfaces Design courses:  https://www.interaction-design.org/join https://syntagm.co.uk/design/cardsorting.htm (Design for Usability) UX Articles: https://www.smashingmagazine.com/2012/12/fittss-law-and-user-experience/ https://www.usertesting.com/blog/2014/08/26/the-18-blogs-every-ux-pro-should-follow/  http://www.creativebloq.com/navigation/design-better-faceted-navigation-your-websites-41411437 (Web Design - Faceted Navigation) Other useful links : https://uxmastery.com/resources/books/

UX design analysis

Analysing other sites and looking for issues is a good practice that helps you prevent mistakes in your UX job, learn about new concepts and come up with new ideas for your own sites. This is an analysis of 2 popular job seeking sites regarding design and UI elements. Job seeking sites: - https://www.glassdoor.co.uk/index.htm - https://www.indeed.co.uk/  Questions (topics): 1. What’s an example of how the language choice, visual design, and/or interaction flow convey a different feel across the two sites? How do they beacon what kind of behavior is expected? . Glassdoor has a very informative and interactive landing page. It displays the main topics people looking for a job are interested in: jobs, company reviews, salaries and interviews. It uses catchy phrases that give the users the impression they are in good hands : 'Find a job that fits your life'. Glassdoor uses very strong visual elements like highlighted buttons, grids, text left alignment, large i...

User Interface Design Principles

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A good User Interface needs to be clear, friendly, effective and attractive. It should meet users' expectations and needs and also exceed some of these through innovation and accelerators. First step in creating an effective user interface is knowing the 10 interaction design general principles invented by Jakob Nielsen . These are golden rules of user interface design and following them will help you identify and avoid common issues. 1. Visibility of system status Probably the two most important things that site visitors need to know are: “Where am I?” and “Where can I go next?” The system should always keep users informed about what is going on through appropriate feedback in a reasonable time. Don’t keep the users guessing — tell the user what’s happening by displaying a progress bar and/or an estimate of the time it may take to load, In the same time the user needs to get the appropriate information about the next step in his/her journey. Example : A custom...

Redesign process

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Redesigning a website is a process that is supposed to improve the current customer journey and mainly the customer satisfaction. That's why keeping the users' needs in mind through the design process is very important. In order to find the best solution and to really make a difference, take into consideration the below points:  what are the current steps?  what are the users' pain points?  what are the goals of the new design? Knowing the target users is the starting point. There are more persona* types - technophile and technophobe - and you need to understand and approach them as both will provide useful insights. Tip : Try to draw a picture of each type of the persona and define their specific needs. Once you know the users better you can add extra details and create the perfect customer interface. How to find the real needs of the target users: 1. Observe users' behavior . Having a software that can capture the journey of your customers on the w...

How to find the Hostname using Command Prompt

Windows 7 a. Click ' Start ' button - type cmd in the search box b. Click on the result - a command prompt window will open up c. Type the word hostname and press ' Enter ' d. Your computer name (hostname) will appear