Introduction to SEO
SEO (Search Engine Optimisation) is a practice of improving a website, its visibility and search. SEO fits into a large digital marketing strategy and it's most focused on obtaining free or organic traffic. The most popular areas where SEO plays an important role are the following: Search engine marketing: bidding for paid advertisements and search engines Social media marketing: encompasses both free/paid social ads and engagement practices Content marketing: focuses on writing content for blogs, newsletters etc. Public relations: focuses on acquiring new relationships and news related content There are 2 types of SEO techniques that are used when trying to improve a website’s search engine ranking: black hat SEO and white hat SEO. Black hat SEO : refers to techniques and strategies used to get higher search rankings in a short period of time, and breaking search engine rules. It focuses on only search engines and not so much a human audience. Black ...